Starting from the analysis of the most frequent Google searches, we have created how-to videos to answer users’ questions about interior decoration, house cleaning and DIY jobs.

The format of the tutorials is simple and fast (TikTok style), and they explain step-by-step how to get the desired result.

The plans chosen are essential (half-bust and close-up) for a lean and fast production. To make it less boring, I added some super zoom effects.

Client
Leroy Merlin – 2022

Agency
Crafted Venezia

Credits
Art director: Giulio Dal Pozzo
CDP:
Motion design: Nardo Calusca

what i did
Art direction
Concept/format
Storyboard
Shooting