saikebon
content strategy 2020
SAIKEBON
Saikebon has a young target, 18-34 years old, and tries to focus on the generation Z segment. In 2020 the brand wants something new for:
– speak directly to the target using the new media channels
– foster engagement with creative mechanics
– communicate innovation with its positioning
Client
saikebon – 2020
Agency
H48 – milan
Credits
Art director: Giulio Dal Pozzo
what i did
insight/brainstorming
Art direction
Graphic design
STARTING POINT
Some nights, we just want to devote our time to relaxing and fun activities,
alone or with people who would understand.
INSIGHT
Those nights every second we spend cooking, tidying the room or cleaning dishes is a second we could have spent doing what we really like. Saikebon is our best ally in those nights: our nights.
IDEA
Let’s spend the night with the perfect combination: noodles and games.
BRANDED CONTENT
A sofa, a console and a friendly host who offers a Saikebon dinner to his guests. In the meantime and after, they’ll joke, talk a little about themselves and play video games.
These are the ingredients of Saikenight, the branded content published weekly on Saikebon’s social channels. There will be a host and a guest list, one per week.
MOODBOARD SET
I did the moodboard inspired by the New York’s lofts and Tokyo’s video arcades.
DIGITAL ACTIVATION
The game platform Saikebon will host an online video game tournament where everyone is invited. 6 online tournaments will determine 6 winners. Then they will have the opportunity to compete live in an exclusive event during Milan Games Week.
LANDING PAGE
I designed the landing page of the competition and the game in 8bit
POP
I declined the digital world also in POP
POP
I declined the digital world also in POP
next
