UNPLUGGED LUNCH TVC – PRINT – SOCIAL
NikolaTesla Unplugged is the new Elica proposal that marks a further turning point in the aesthetics, functions and use of the extractor hob. A natural interaction for guaranteed cooking results.

Client
elica group – 2021/2023

Agency
meloria – milan

Credits
Executive Creative Director: Andrea Rosagni
Copywriter: Ida Mandolini e Giulia Corazzari
Art director: Tatiana Foroni e Giulio Dal Pozzo
Client Director: Caterina Boglione
cdp: haibun
director: Maki Gherzi
photographer: Stefano Casiraghi

what i did
insight/brainstorming
Art direction
shooting

SOCIAL PILLS 
We shot three different situations for each unplugged’s feature

OPEN SUITE HOOD
Modular, innovative and connected. A new dimension in the kitchen space. Open Suite gives character to the environment through a modular and customizable structure, with a unique and recognizable style. 

The video has a fast pace and dynamics. I used the split line technique to highlight the Open Suite’s modularity and it’ll be the fil rouge that will guide the whole campaign. 

Animation: Leonardo Jona

Client
elica group – 2022

Agency
meloria – milan

what i did
insight/brainstorming
Art direction
mood and storyboard
3d supervision

REFERENCE AND STORYBOARD
I worked on look&feel, props, and storyboard.

STORYBOARD
I made storyboard as the reference presented.

OPEN SUITE HOOD’S PRESS CAMPAIGN
For the launch of Open Suite we based ourselves on the plus of a particular product: its modularity. We therefore imagined two completely different leavings (one domestic and the other metropolitan) united in a split visual.

The props was meticulous and precise according to the environment. The color representative of the mood (a day environment for the family one, an evening one for the metropolitan one).

DIGITAL AND SOCIAL CAMPAIGN
Banner and facebook post.

LHOVE: TEASER CAMPAIGN
Elica made it “bloom” with the world preview at the Salone del Mobile 2022 of the new LHOV product, with which a new category of household appliances was born: a 3-in-1 solution that integrates hob, hood and oven.

I worked on the campaign concept, key visual and video hero (teaser and reveal). I used the chili pepper, link between eros and the world of food, as an entry point for the eye, as a drapery of the composition.

Client
elica group – 2022

Agency
meloria – milan

what i did
insight/brainstorming
Art direction
moodboard
graphic design

KEY VISUAL AND PRINT
Print advertising and invitation 12×12

TEASER SOCIAL POST
I performed and supervised the entire teaser phase published on Elica’s social channels.

I wanted to convey the feeling of eros through “food porn” images, with captivating cuts or extreme close-ups.
All images are from stock, but with a careful search for high quality and the same mood.

TEASER IGS VIDEO
For the teaser videos I wanted to create the impression of a dance, a sensual tango. So we used the camera-in effect to get that feeling.

IKONA MAXXI PURE
It integrates a hood and an air purifier: the hood removes odors and vapors during the cooking phases, while the air purifier frees the environment from allergens such as dust, animal hair, pollen, as well as pollutants released by moulds, cleaning products and interior coverings giving a feeling of well-being.

Client
elica group – 2022

Agency
meloria – milan

what i did
insight/brainstorming
Art direction
moodboard
shooting
3d supervision

REFERENCE AND STORYBOARD
I worked on look&feel, props, and mood.

IKONA MAXXI PURE’S PRESS CAMPAIGN
For the Ikona campaign we were inspired by the CGI environments of Studio Six N. Five. We managed to explode the future of product, cleaning the environment, through a visual that runs between realism and surrealism. An almost ethereal monimal environment, in its dove gray walls, which does not fall into the ordinary of too unreal architectures.

ELICA DNF 2021

The world of Elica starts from the kitchen (fulcrum) and evolves into multiple extensions (living). The iconography and the verbal world linked to the universe of cooking will become the filrouge for dealing with the themes of the various chapters in metaphorical terms and “putting on the plate” various data/results.

The DNF can be imagined as a “company cookbook”: a guide to “cook responsibly”.

3D Artist and rendering: Leonardo Jona

Client
elica group – 2021/2023

Agency
meloria – milan

what i did
insight/brainstorming
Art direction
mood and storyboard
3d supervision
GRAPHIC DESIGN 

REFERENCE AND STORYBOARD
I worked on look&feel, props, and storyboard.

REFERENCE AND STORYBOARD
I worked on the references, storyboards and layout of the project